The society in which we live is one of many contradictions. We are told to follow our dreams, but if those dreams don’t fit into the perfect molds that society would like us to fall into, there is little chance of success by society’s standards. People are told superficially to have high self esteem and to be happy with themselves, but the standards of beauty perpetuated by society and the media make people feel like they must look a certain way to be acceptable. Luckily, there seems to be a shift in the way that the beauty industry is approaching these standards. There is more encouragement to be genuine, and more criticism of the unrealistic standards.

We are entering an age where it is desirable to embrace oneself, in all one’s so called or perceived flaws and imperfections. And in so doing, the beauty and personal care industry, a $400 billion dollar global industry, can continue to grow and thrive, as people choose to use products or treatments out of interest, hobby, or true self care, rather than vain attempts to attain standards that don’t actually matter.

From anti wrinkle cream for men to laser hair removal for women

While there are certain ads or marketing campaigns that target a specific gender, this new era is also one that is accepting of equality and individual choices. So while there might be a product such as anti wrinkle cream for men, or laser hair removal for women, more often than not, products can be used by anyone, unless they are specifically geared toward a specific gender on a biological level. No man or woman should be ashamed of their age, or of their natural body hair, but some people choose to alter their natural appearance out of personal preference. Anti wrinkle cream for men or women can help brighten and freshen the feel of your skin, giving you a boost of energy or confidence you might be needing on any given day, but attempts to thwart old age are both foolish and useless. You have lived life, and it is perfectly fine to show that you have.

As for the laser hair treatments, if you prefer smooth skin that your natural hair seems to get in the way of, the laser treatments allow you to spend less time shaving or waxing, and give you a smoother, longer lasting result. But just as is the case with any other beauty product or treatment, make sure that you are doing it for your own reasons, not society’s.

The more serious side of the beauty industry

The personal care and beauty industry is about more than just physical appearances. Sometimes there are health issues that need to be addressed. Medical skin care products can help with serious acne problems or treat other bothersome skin conditions. Many skin problems are caused by environmental issues, such as pollution or that usual suspect, the sun. The Skin Cancer Foundation has reported that over 90% of the changes on a person’s skin that are visibly noticeable are results of sun exposure, rather than simply aging. Another skin issue that can become a pressing matter is the care or removal of tattoos. Tattoo removal methods can be tedious and even painful, and you want to be as careful as possible with that large outer organ of yours, the one that covers your whole body.

Many beauty care companies are also finding that they need to shift their relationship to the environment. Switching over to organic products is better for the earth and for the people using them, and a large amount of consumers have said that they would pay more for organic products.

Whether it is anti wrinkle cream for men or organic lotion with sunscreen, there are a number of ways to care for one’s skin. While you do shed and regenerate skin cells quite often, when it comes down to it, you are going to want to stick with the skin you’re in, and that means taking care of it.