The increase in whole foods, organic food, and organic beverages is not a short lived consumer trend of the moment. There is proof that this movement has staying power. In 2011, the organic consumables sector was valued at $29.22 billion (up from 9 percent the prior year).

To be labeled as organic foods, products must be grown and processed in an environment free of chemical weedkillers, chemical fertilizers, synthetic herbicides or insecticides. If it is an animal product (meat or dairy), organic means the animals were not fed growth hormones or medicines. The immediate health benefits for human consumption seem obvious. As a result of these farming procedures, organic foods and wholefoods are touted as healthier and tastier. And organic foods are not only a hippy dippy thing anymore. The health benefits and improved product quality have encouraged many more families to choose to buy organic foods.

The publics interest in organic foods has led to a general raised consciousness toward how all food affects the body. The organic foods industry has given birth to more options of healthy snacks for kids as well as ideas for healthy weight loss diet, such as the 13 day detox diet plan. In addition to detox diets for weight loss, another healthy eating movement that seriously contributes toward a persons well being is adopting a gluten and or wheat free lifestyle. Gluten, a sticky protein, can be found in wheat, spelt, rye, barley, and even sneakier places like medicines and vitamins. A gluten free diet is especially beneficial for those with severe gastrointestinal disorders, and those who have gone gluten free claim better digestion and all around improved health.