Archive for April 25, 2013
There may be some common misconceptions about today’s health and fitness magazines, like the thought that they are fluff or that they are there just to make cover models look pretty. But this is almost entirely untrue. First off, health and fitness magazines are usually filled with pages of advice from trusted experts in the health care and nutrition field. These are not merely writers who like to write about fitness and health. The process by which they submit their stories for consideration and their applications for employment generally are more difficult than those found in other kinds of consumer magazines. The result is that nearly every magazine about fitness or health will have issues filled with articles either written by these experts or with plenty of these experts’ quotes in them.
Secondly, health and fitness magazines are generally there to help encourage and motivate, not detract. Their whole purpose is to inform and educate readers of the various ways they can improve their own health. Through targeted articles that are meant to inspire rather than disappoint, these health and fitness magazines get readers’ own heart beats going as they read articles to make their fitness routines stronger and their diets more nutritious. The tone of nearly every health and fitness magazine is light, meaning that positive strategies are placed to encourage people to do better rather than scare them about what will happen should they avoid diet and exercise.
Third, health and fitness magazines are typically available via subscription or on newsstand, so they usually have very high circulation and distribution numbers. Their focus is to reach as many readers as possible to inform them and to get them going with their own fitness and health routines, and they do so by allowing readers to either subscribe and receive copies in the mail or pick them up on newsstands. What is great here is that the availability of these fitness magazines is making more people want to exercise and eat better.
Fourth, health and fitness magazines usually are online as well, giving readers even more chances to learn fitness and rediscover their passion for getting fit. Some articles are the same in print as they are on the websites of these magazines about health and fitness, but others are entirely new. This gives new content and new reasons for these readers to visit these sites. They typically can sign up for alerts and daily motivational emails too.